Dell to integrate Alienware and XPS dev teams, take XPS line in “new directions”

Friday, May 16th, 2008 | News with No Comments »

Dell’s plans for Alienware and the XPS line are getting a little clearer, even as rumors swirl — a post on the company’s Direct2Dell blog today says that the XPS and Alienware dev teams are going to be integrated, and that the XPS line will go in “new directions,” hinted at by the m1330 and XPS One. Furthermore, you can now buy the Area-51 m9750 gaming laptop direct from the Dell website in addition to the Area-51 m15x, which doesn’t seem all that wild to us — we’re more interested in why Dell picked the super-geeky XPS brand to be its “premium” line. Ever heard of friendly, guys?

[Via CNET]

Dell dropping XPS, focusing on Alienware

Monday, May 12th, 2008 | News with No Comments »

We’ve got some news that’ll make a PC gamer or two weep: the Wall St. Journal is reporting that as of next month Dell will be dropping four models of XPS performance PCs to focus solely on pushing Alienware. Certainly no surprise though, we’ve been waiting for this move since they picked the company up back in 2006. Of course, there will be certain challenges, namely how Dell will keep its Alienware brand separate (read: pristine) — as its done since the acquisition — yet be able to offer performance PCs on its site alongside the rest of its machines. It’s also unclear what will happen to is XPS line of laptops, since those are big sellers as well, but we’ll all have to wait patiently for the bomb to drop before knowing for sure what Dell’s cutting and what they’re not. [Warning: subscription required]

Video: Dell’s XPS M1530 and M1330 now pink like flowers and pigs

Tuesday, April 29th, 2008 | News with No Comments »

Ugh, it’s springtime again. So in addition to the pools of human secretions warming into an olfactory howdy-do on city sidewalks, we get these, the pink laptops. The pink XPS M1530 and M1330 now official. Check the late-nite Dell Infomercial after the break; Ron Popeil Productions must be so proud.

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